Course curriculum

  1. 1

    • Welcome to the Chet Holmes Institute!

    • How to Use this System - In the absolute BEST WAY POSSIBLE

    • What is the Chet Holmes Method?

    • How to Maximize your Results
  2. 2

    • Introduction

    • 1.1 3 Types of Executives

    • 1.2 Deploying your Strategy and Tactics

    • 1.3 Stadium Pitch Strategy to Attract Clients

    • 1.4 What Business Are You Really In?

    • 1.5 Stop Selling Start EDUCATING

    • 1.6 Becoming the Expert In your Market

    • 1.7 Reset the Buying Criteria and Surpass your Competition

    • 1.8 Refine your Stadium Pitch

    • 1.9 The 4 Criteria of an Effective Core Story

    • 1.10 The 4 Rules of a Slogan

    • 1.11 Building a Killer Core Story
  3. 3

    • Introduction

    • 2.1 Best Buyer Strategy

    • 2.2 Utilizing the Best Buyer Strategy

    • 2.3 Dream 100 Concept

    • 2.4 Stand Out in the Crowd: Strategies for Dream 100

    • 2.5 Got their Attention? Now Get the Appointment
  4. 4

    • Introduction

    • 3.1 Create the Ultimate Competitive Advantage

    • 3.2 What the Most Successful Companies Do Differently

    • 3.3 How to Work ON Your Business

    • 3.4 Obtain Master Level Skills and Save Money
  5. 5

    • Introduction

    • 4.1 The Got-A-Minute Manager

    • 4.2 Six Steps to Transform Your Company

    • 4.3 Planning your Day

    • 4.4 Prioritize and Organize
  6. 6

    • Introduction

    • 5.1 Sales Superstars Egos vs. Empathy

    • 5.2 Five Traits of Super Star Sales People

    • 5.3 How to Hire: The Ad and Screening Technique

    • 5.4 The Interview Step 1 & 2: Relax and Probe

    • 5.5 Interviews Part 2: Most Critical Part of Interview

    • 5.6 How to Keep Top Producers
  7. 7

    • Introduction

    • 6.1 The Seven Musts of Marketing

    • 6.2 The Power of Affiliates

    • 6.3 Personal Contact

    • 6.4 Company Brochure

    • 6.5 Public Relations

    • 6.6 Press Releases

    • 6.7 Three Rules of Trade Shows

    • 6.8 Innovative Public Relations Strategies

    • 6.9 Advertising: Grab Attention and Increase Response

    • 6.10 Retail, Television and Radio
  8. 8

    • Introduction

    • 7.1 Step 1: Building Rapport

    • 7.2 Step 2: Establish the Need

    • 7.3 Step 3: Build Value

    • 7.4 Step 4: Create Desire

    • 7.5 Step 5 & 6: Objections and the Close

    • 7.6 Step 6: The Close Part Two
  9. 9

    • Introduction

    • 8.1 Perfecting Your Follow-Up

    • 8.2 The Real Success Formula for Selling

    • 8.3 The Follow-Up Letter

    • 8.4 Ten Steps to Bulletproof Success

    • 8.5 When the Meeting Doesn't Go Well, Follow-Up
  10. 10

    • Introduction

    • 9.1 Getting the Impossible Appointment

    • 9.2 Attitude is Crucial

    • 9.3 Create a Vehicle to Build Rapport

    • 9.4 Elements of a Phone Pitch

    • 9.5 Getting Past the Gatekeeper

    • 9.6 Great Tips to Get Executives on the Phone

    • 9.7 Back to the Gatekeeper with even MORE Strategies
  11. 11

    • Introduction

    • 10.1 Persistence Without Being Obnoxious

    • 10.2 Follow-Up Steps 3 to 5

    • 10.3 Follow-Up Steps 6 to 7

    • 10.4 Follow-Up Steps 8 to 12

    • 10.5 The Art of Voicemail
  12. 12

    • Introduction

    • 11.1 Presenting A to Z

    • 11.2 Rules for Effective Presenting

    • 11.3 Take Control of the Meeting

    • 11.4 The Importance of Practice
  13. 13

    • Introduction

    • 12.2 Triple your Leads with LeadPages

    • 12.3 The Foundation to Every Close

    • 12.4 Dave VanHoose Part 1: The Presentainer's Delivery Principles

    • 12.5 Dave VanHoose Part 2: What If Everything You Learned About Selling Was Wrong

    • 12.6 Art and Science of Lead Generation

    • 12.7 CHI OnDemand Webinar: 3 Strategies to Double Sales by Amanda Holmes

    • 12.8 CHI OnDemand Webinar: 4 Step-by-Step Strategies to Double Sales

    • 12.10 Event: Converted 2016 - October 18-19, 2016

    • 12.11 Event: Small Business Event - May 15, 2017

    • 12.12 CHI OnDemand Webinar: Simple Strategies to 4X your Revenue - Hosted by Deberah Bringelson and Jordan Holmes